http://www.upsidedowney.com/pepsi-instagram daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376392026-L5ENH5GO1YPP1NMT3N89/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448310181-7MIDW5USHV6VEFJQF0KQ/_Fun_In_Bottle_072-Edit_Float_Insta_v011.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480453134298-N3KYWGHNQN9VUE35GDA3/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448407868-86MNHIMNIMOM70I9L2QX/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375847115-5C679CNG8Z7DFMJU4JBJ/Treasure_Insta_v002.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375495084-3RBDL4YWTWEHBNKJXCZU/image-asset.jpeg Pepsi Social Media 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https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374614337-I0CS7NZI0KSC41C7HOXR/PEPSI_EASTER.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376507600-IKUD9OGXH9F14UAF0LSL/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374224168-M450M6XTE8CFZ6BREXUY/PEPSI_MLB_WIP4_Crop.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480447313921-58K3URFVUUZ77GL7ZPVQ/SOS_Twitter_v01.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375003143-PUXUJ1JINFLWNAKY5CFZ/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448776791-IITR23PR18FMIDFZUP4R/Beach_bum_Twitter_v01.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448265344-AZRDD8QO9BFT2DQ6F267/_Fun_In_Bottle_072-Edit_Float_Insta_v011.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376026728-0P9QRIP8GDCQFKEA92PX/Best+Friends_002-Edit_Twitter_v02.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448664328-X6RC8CQBC4YF87G3AY8U/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374248109-WOOG1CR1I2R87YN3ULV2/April_Fools_instagram_01_Aa_11.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480453326235-JP3V9Y7F14VE2T16T4A6/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480453560994-PP0FQMW4QMD2ZW5POK0G/image-asset.png Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480443946122-LVFT6Z1PM2O7YVKUYITN/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480447498981-APS08F88NYQHWRAZHXBX/_Sand_Castle_001-Edit_Twitter_v02.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480448589096-6VDDQ6QEYIP0G1971RRF/flowers_twitter_v05.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374155015-3TIZ6Q19GOH5G1JWBFPB/Cherry+Blossoms_Final_Instagram.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375896076-ZIW8GXB9LFTWIIG1DMS3/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375096364-P7OHEZJSMENQ7HQVN2AF/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480453406365-WW9YTP8AJVUC62HC8FSA/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480449572539-4SQXI945A36LR91LNM0V/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480452842901-RP1NEAWNHEGDPJ0LNHUR/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376673967-GOSP66VMQGRS7F2PUP3X/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480449133993-HZPMJQ3GG38NH6W7XUTD/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480375189019-4DEPDS7DB2JG4SG5WSZ5/160411_Pepsi_Crate_0178-Edit_Insta_v03.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480447510173-DAYJJUY0GTSC8TV88UFW/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374258756-XHQHN4KDVAMU6WDG6PII/160411_Pepsi_Jacket_0211-Edit_insta_v1.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376213355-94H8U1JI5K6YU62OT5L9/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480454224900-FLI4PY0S0TIIK0I1C40U/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374655004-0BLGEBZ9A5UJWF115DGE/Finals_Instagram2.jpg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480458797257-4DDBD3AQZ1GAVGYA817B/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480450432443-3L13B9J7YBURROFLTC42/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480451881621-6FDCH55ZTVG8PV9LL7A0/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376476042-9OCYY8WH7LB8I94D3317/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480447573986-5YDXRW4IRXYZR4S58EMH/image-asset.gif Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374941276-V2J44ZNQPPLT0A786N2Z/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376587554-8HTHLOOL3GDSOIK8LFZX/image-asset.jpeg Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480454107326-HJI33THQTA2X2CG2PIBP/image-asset.png Pepsi Social Media https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480374117998-7CNOFTEBTBJ2HE0T3CVD/Pepsi_Headphones_GIF.gif Pepsi Social Media http://www.upsidedowney.com/copywriter daily 1.0 2023-01-19 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1f4aa88e-ae70-4c64-bae7-bc93a2df2cf3/DSC00178+%281%29.jpg Copywriter Pepsi, Pepsimoji Times Square We turned over 800 New Yorkers (read: tourists) into Pepsi emojis to launch #SayItWithPepsi https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1534963317573-YZQG48ETMJB1F4PVJZ00/Screen+Shot+2018-08-22+at+11.43.14+AM.png Copywriter Insider Inc. There are about 20 Insider platforms, including "Cheese Insider." https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480372011815-REW1NDWCXN7V7AB6I212/MnP_Cover.jpg Copywriter Maloney & Porcelli Unlimited wine for 79$! The deal sells itself, I just wrote the outdoor campaign https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/98f1f7ef-0071-4687-8fc0-2024e65e83cf/GBS_Cover.jpg Copywriter Great Big Story On an internet full of junk, Great Big Story provides hearty, substantive content. I wrote their launch campaign https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/57ed345c-c295-4e6b-a042-d897a01954f8/67848376_880844645649154_7882493433871053989_n.jpg Copywriter - Make it stand out JennAir, Social Media A provocative rebrand with a focus on unconventional design https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480376965174-I0WGKEAL7QJ32VDZ39FS/_Jewel_Box_001_Insta_v03.jpg Copywriter Pepsi, Social Media As the social copywriter for Pepsi, I concepted, wrote, executed and sometimes modeled for a truck load of their posts https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1480369068912-XBFD0950BCZVWX06QM8P/Screen+Shot+2016-11-28+at+3.58.08+PM.png Copywriter Jack Link's Beef Jerky I messed with Sasquatch http://www.upsidedowney.com/pepsimoji-times-square daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486934214234-LRMBDGOYUH9SU93U9HPT/_MG_5319.gif Pepsimoji Times Square We used Pepsimojis to create frames, and developed an app using depth sensitive camera technology, so our street team could easily capture and edit photos of Pepsi fans right there on the ground. https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933088847-1N5FU5L4KO3WA07B2DRD/Screen+Shot+2017-02-12+at+3.48.47+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931755325-F9Z0IVIMRZ0TAPK91Q1M/Screen+Shot+2017-02-09+at+5.09.29+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933270566-1RH957ANXJP119ACI5M8/Screen+Shot+2017-02-12+at+3.49.19+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486870245804-T6ZTPZT5RG1WD2813G5S/422_1340_c_1340_c.jpg Pepsimoji Times Square Then we broadcast those personalized Pepsimojis across three of the biggest billboards in the country. https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931739457-FYWG09AO4RZWMO301PP2/Screen+Shot+2017-02-09+at+5.07.46+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933328934-JGTY8ENF8YL21GI7FMUE/image-asset.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933266249-X13LMMM7SC1A9QZL7E55/Screen+Shot+2017-02-12+at+3.48.12+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933859627-LUSMZPSOAGYL3F9ARA7K/image-asset.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931761600-F1E0QQ6G1A6JO1OM99PJ/Screen+Shot+2017-02-09+at+5.12.19+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486934171125-RR6TF2ZJ3WI0RE5VOW9R/422_1340_ca_1340_c.jpg Pepsimoji Times Square We found Pepsi fans in Times Square and offered them the chance of a lifetime -- to see their face and name (read: Twitter handle) in the lights over Times Square. https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931749360-HNJY2ACC5OAV9RL6US7K/Screen+Shot+2017-02-09+at+5.08.46+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931852484-DPENONDH6CZQCR0M11E5/Screen+Shot+2017-02-09+at+5.11.56+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486931792766-HH66BQ1BJ8QGF6HCJYXH/Screen+Shot+2017-02-09+at+5.12.45+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933302839-VQK83T8S0V8I5RXK55JV/Screen+Shot+2017-02-12+at+3.53.05+PM.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933012547-ECJC5WIQQ1LMLF6E91ZR/image-asset.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486933894962-CZPNJS21BSKMXNC3K535/image-asset.png Pepsimoji Times Square https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486934021017-JDVFEQZG4ML6W02R55B4/image-asset.png Pepsimoji Times Square http://www.upsidedowney.com/great-big-story daily 0.75 2017-02-12 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935559122-U32UKDEP3AI4YIK9NIGR/Hell-s-KitchenMidtown-South-6_750.JPG Great Big Story https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935201739-CSJX9A4MK2GO7D3FVH4O/image-asset.jpeg Great Big Story https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935300597-IXDKCMOJROJXMW4ZWGKX/image-asset.jpeg Great Big Story https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935133505-LUBOP1N1N2XQCQ15N1FN/image-asset.jpeg Great Big Story https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935240591-ERAOE5AI6DOCOXESG7GQ/image-asset.jpeg Great Big Story https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1486935325788-S1J2DW876US95VSZ68FF/image-asset.jpeg Great Big Story http://www.upsidedowney.com/jack-links-beef-jerky daily 0.75 2017-02-13 http://www.upsidedowney.com/laugh-like-a-rich-person daily 0.75 2017-02-13 http://www.upsidedowney.com/maloney-porcelli daily 0.75 2017-02-13 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487008910652-E6IBWAC6NGLV1QGP4UXU/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009082838-O2PF3NZELFSGRTTVI2IG/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009151885-1IQTNY8DHHH1D14732KR/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009170334-ZQXMHLIERHN7F229Z2SO/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009127789-MWT5MMZFWBC7JX91YXWU/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487008880238-00PAG1GFH4MOH6LMJ99U/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009202194-31WIIYFZZCF7K3JS5NOV/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009065237-O8LB8OVQGPDKCGN9HSYL/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009048504-YYES0VKJGHY9YANRC1I5/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009106181-NK3E374YXQ11JUS9QD6V/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487008952595-6MMT0OPNOZCNVV1ZN45C/image-asset.png Maloney & Porcelli https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/1487009033186-IKA3SHVHXVCH1KZ2SYL9/image-asset.png Maloney & Porcelli http://www.upsidedowney.com/resume daily 0.75 2023-01-19 http://www.upsidedowney.com/contact-me daily 0.75 2017-02-20 http://www.upsidedowney.com/insider-inc daily 0.75 2018-08-22 http://www.upsidedowney.com/jennair-social-media daily 0.75 2023-01-19 https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/712efb3f-6903-4ece-8c0a-c2c0f2823859/StatementPiece.jpg JennAir Social Media Every collection needs a statement piece. #BoundByNothing Featuring The Smoke & Brass Professional-Style Range. https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/964049f5-2a96-4978-801a-d32a19d8cead/Standard_StandOut.jpg JennAir Social Media - Make it stand out Standard or standout— the choice is yours. #BoundByNothing Featuring Column Refrigeration with Obsidian interior https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/077ca546-f1e7-4d2c-b13c-f541ee9c735c/TheSpine.jpg JennAir Social Media - Make it stand out The spine that sends the chills #BoundByNothing Featuring the provocative air tower design of Column Refrigeration. https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/152e95d7-d938-4fe8-bddf-d59678400889/LuxuryMakesitsmark_3.jpg JennAir Social Media - Make it stand out Luxury makes its mark. #BoundByNothing Featuring the RISE™ Professional-Style Range https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/55c75eb2-f8d9-441b-9732-746d21cf28ca/EveryAngle+.jpg JennAir Social Media Find beauty in every angle. #BoundByNothing Featuring the RISE™ Professional-Style Range https://images.squarespace-cdn.com/content/v1/5644e181e4b0d159f1fc4195/2bae970c-6d09-4a49-aacc-4d2b60744f21/Minimalist.jpg JennAir Social Media - Make it stand out Minimalist design, maximum impact. #BoundByNothing Featuring the NOIR™ Professional-Style Range