Pepsi put over 200 original emojis, nay, Pepsimojis on their bottles and we put Pespi fans into those Pepsimojis and put them up on giant Times Square billboards. To look at a giant picture of yourself. It's every millennial's dream!
You could check out @PepsimojiTSQ on Twitter to see all 800 customized Pepsimojis, but these are are few of my favorites.
Here's a case study video for the whole shabang!