Pepsi put over 200 original emojis, nay, Pepsimojis on their bottles and we put Pespi fans into those Pepsimojis and put them up on giant Times Square billboards. To look at a giant picture of yourself. It's every millennial's dream!

We found Pepsi fans in Times Square and offered them the chance of a lifetime -- to see their face and name (read: Twitter handle) in the lights over Times Square.

We found Pepsi fans in Times Square and offered them the chance of a lifetime -- to see their face and name (read: Twitter handle) in the lights over Times Square.

We used Pepsimojis to create frames, and developed an app using depth sensitive camera technology, so our street team could easily capture and edit photos of Pepsi fans right there on the ground.

We used Pepsimojis to create frames, and developed an app using depth sensitive camera technology, so our street team could easily capture and edit photos of Pepsi fans right there on the ground.

Then we broadcast those personalized Pepsimojis across three of the biggest billboards in the country.

Then we broadcast those personalized Pepsimojis across three of the biggest billboards in the country.

You could check out @PepsimojiTSQ on Twitter to see all 800 customized Pepsimojis, but these are are few of my favorites.

Here's a case study video for the whole shabang! 

With Dhiya Choudary at the Barbarian Group